For most people, the mere suggestion that a favorite song fails to evoke an emotional response in another human being sounds preposterous. Sure, that person might not like that song as much as you do, but they'll definitely feel something — right?
Not necessarily, says Josep Marco-Pallerés, a cognitive neuroscientist at the University of Barcelona and lead author of a new study that explores why some people feel indifferent to music. "Music isn't rewarding for them, even though other kinds of rewards, like money, are," he says. "It just doesn't affect them."
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