The NCAA's punishments serve no purpose, solve no problems, and prevent nothing. They represent an organization desperate for relevance seizing the moment to poach some kind of sinister power-up from this moment. They will -- and did -- suggest the "children" are the reason for the reach, and do so without openly guffawing or flinching from the shame a normal, moral person would feel at that moment. They will use the word "culture" to defend what they do, mostly because using that word allows you to make up whatever you like without evidence, justification, or data.
Edit, 7/24 11:15 PST: This discussion is awesome. Way better than SBN's. *applauds*